The Sheffield Steeldogs are thrilled to announce the confirmation of new title sponsors for the remainder of the 2025/26 season. As part of this partnership, the team will officially rebrand as the Puck Stop Sheffield Steeldogs.
This agreement represents an exciting new era for both the Steeldogs and Puck Stop. A loyal and long-serving supporter of the club for many years, Puck Stop has played an important role behind the scenes, and this enhanced partnership further strengthens an already valued relationship.
The rebrand reflects a shared vision for growth, success, and continued commitment to the fans, players, and the wider hockey community. Together, the Puck Stop Sheffield Steeldogs look forward to building on a proud history while striving for even greater achievements as the season reaches its most important stage.
“Hockey has been at the heart of our business for decades, and we’re especially proud of our roots in the Sheffield hockey community. Becoming the Steeldogs’ title partner for the remainder of the season feels like the perfect next step in a partnership defined by shared passion. Seeing players rise through the ranks has been inspiring, and we’re excited to support both the team and the wider growth of the sport throughout the UK.” – Richard Day, Puck Stop Director
“We’re incredibly proud to strengthen our relationship with Puck Stop through this title partnership. Their support of hockey, not just in Sheffield, but across the wider UK has been consistent and meaningful for many years, making this progression a natural and significant step for the club.
At an important stage of the season, having the backing of a trusted and authentic hockey brand carries real significance for the club, our players, and our supporters. This partnership reflects the strength of the relationship we’ve built over time and provides positive momentum as we move forward together as the Puck Stop Sheffield Steeldogs.” – Jamie McIlroy, Sheffield Steeldogs General Manager
